Vice President of Corporate Sales

Vice President of Corporate Sales

Here We GROW Again! CR Fitness is one of the fastest-growing Crunch Fitness franchise groups in the nation, with 85+ clubs open and 100+ more planned. That growth creates real opportunity for advancement and leadership. We believe in making serious exercise fun by fusing fitness with entertainment and pioneering a philosophy of No Judgments.

We’re seeking a dynamic, results-driven Vice President of Corporate Sales to lead our B2B and corporate partnership strategy. This executive role will drive revenue growth through strategic partnerships, large-scale membership programs, and corporate wellness initiatives across multiple markets. The ideal candidate has a proven track record of building high-performing sales teams, driving predictable revenue, and establishing long-term business relationships that strengthen brand presence and profitability.

If you’re a high-energy leader with the vision, strategy, and execution to scale revenue through innovation and relationships—this is your opportunity to make a lasting impact with one of the fastest-growing brands in fitness.

Key Responsibilities:

• Revenue Growth & Profitability- Drive predictable, profitable growth through strong sales execution and retention strategies. Own the revenue scoreboard and ensure consistent performance across all markets.
• Leadership & Culture Building- Build and lead a high-performing team with accountability, urgency, and pride. Develop future leaders and maintain top-tier engagement and morale.
• Executive Communication & Cross-Functional Collaboration- Ensure accurate forecasting, clear reporting, and seamless alignment with Finance, Operations, Marketing, and HR. Translate strategy into measurable results.
• Scaling Revenue Through New Markets- Launch and scale new markets efficiently, maintaining speed-to-market and profitability benchmarks while replicating successful playbooks.
• Strategic Partnerships & Key Accounts- Develop and maintain long-term partnerships that expand reach, credibility, and recurring revenue. Drive retention, renewals, and upsell opportunities.
• Pipeline Forecasting & Performance Analytics- Use data to coach and predict performance in real time. Maintain strong pipeline coverage, conversion ratios, and forecast accuracy.
• Sales Enablement & Training- Equip the sales team with the tools, training, and playbooks needed to hit quota faster and shorten sales cycles.
• Hiring & Talent Development- Recruit and develop top performers who align with company culture and pace. Maintain a strong bench and promote from within.
• Process Development & System Efficiency- Streamline workflows, improve CRM accuracy, and leverage automation to enhance productivity and consistency across all operations.
• Brand Positioning & Messaging Alignment- Ensure brand consistency across all proposals, pitches, and partnerships. Protect the company’s voice and reputation in every interaction.

Qualifications:

• 7+ years of experience in B2B sales, corporate partnership development, or enterprise membership programs.
• Proven track record in building large-scale corporate relationships and securing organizational-level agreements.
• Experience leading and developing sales teams with clear accountability and performance standards.
• Strong communication, presentation, and negotiation skills with the ability to influence executive-level stakeholders.
• Highly organized, data-driven, and comfortable building process and structure across multiple markets.
• Fitness industry experience required.

Benefits & Perks

• Competitive salary, bonus opportunity, and growth opportunity in a rapidly expanding company
• Medical, Dental, and Vision Insurance
• 401(k) with company match
• Paid Time Off (PTO)
• Life Insurance & Short-Term Disability
• Free Crunch Fitness Membership
• Discounted Personal Training Sessions

If you’re a high-energy leader with the vision, strategy, and execution to scale revenue through innovation and relationships—apply today and grow with us!
 

​ About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness.  The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Tennessee, Texas, and Arizona and is led by a veteran management team with over one hundred years of combined experience in the fitness industry.  With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness. 

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.